WGSN

WGSN is a website that broadcasts new trends. It was launched in 1998 for fashion and design industries. But now it is the worlds leading fashion forecaster, with over 300 design and editorial staff around the world. WGSN is also responsible for launching the Global Fashion Awards as a way of celebrating the industries newly found talent and its global community.

They say that their key stages of research are; Input, Analysis and Output.

Input is when they research current trends around the world, this can include new developments in fashion, art and culture, politics, textile, architecture and even colours.

Analysis is when they then take the information from Input and check its accuracy, creating future themes.

Output is when WGSN demonstrates the key themes that apply to the product collections and the trends are defined with specific reference.