Next nature Trend

WGSN has forecasted that Next Nature is the new trend. Next Nature is human kind creating the next nature, with unpredictable patterns and designs. Its recreating nature, where we can in the future use things biologically rather than mechanically.

There will be many carnival styled colours used that will influence the latest trends and make up styles, such as using tropical eyes shadow colours, and for nails, 3D manicures will still be in trend and berry colours will be used as it gives a textured look that gives a velvet effect.

When it comes to packaging, it will be very organic and it will have a camouflage effect. Floral illustrations would go well with bottles, especially with dark green tones. The packaging could also be shaped like nature, for example a box opens like a blooming flower.